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Learn how to succeed in publishing's winner takes all market.  

My name is Joe Solari, and I help authors build great businesses. The content you find here may challenge common beliefs and deviate from what you've been told is the path to success.

 

Since 2016, I've aided authors at all stages of their careers. My free budget tool is available to assist new authors in understanding the expenses associated with publishing, and I provide free consultations to discuss marketing strategies.

 

My most significant contributions have been in helping established authors increase their profitability. I have analyzed numerous publishing businesses and assisted them in earning more money.

Our private client group typically sees a 44% pretax profit, which is significantly higher than the industry average. Many of our clients previously earned less than 15% pretax.

 

I share my ideas on best business and marketing practices in my weekly newsletter and podcast.

START BY AUDITING YOUR MARKETING

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MOST POPULAR POSTS AND SEASONS

THE TRAGEDY OF THE COMMONS SERIES

2020

The three-article series that started my serialized content.

 

Learn about how social media abuses the common resource of attention and why you need to market differently to stand out.

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SEASON 1: WYNN-ING WAYS

2021

When it comes to dazzling acts to grab attention, few places compare to Las Vegas. 

 

In this first season we learn from the history and legendary characters of Sin City.

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SEASON 2: GAME OF CULTS

2022

In this second season we explore what cults, con men and gamification can teach us about influencing people's behavior and how to apply these lessons to successfully navigate the publishing marketplace. 

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SEASON 3: ACADEMY FOR WAYWARD AUTHORs

2023

In this third season, join the Academy for hands-on lessons designed to transform your mindset, optimize your business system, and revamp your marketing.

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WHEN YOU'RE READY, HERE ARE SOME WAYS FOR ME TO HELP.

FREE

DO YOU HAVE A PLAN?

20% of all businesses fail in the first year.

 

The number one reason is running out of cash. Publishing is no different and many authors have found this out the hard way. Don't be that guy. I have a free author budget planner for you to use as a tool.

 

Create a Budget Now 👉

WHY NO ONE READS YOUR NEWSLETTER?

Most author newsletters are identical, boring, salesy and therefore rarely read. If you follow the ideas of Advantage, you can break away from the pack and create a newsletter that readers anticipate and makes selling superfluous.

Save My Newsletter 👉

PAID

GET YOUR ADVANTAGE

Wondering why your marketing isn't working? 

Learn why 99% of what the industry tells you about marketing is causing long-term damage to your brand and ability to scale your publishing business.

Learn More >

DO YOU WANT TO TREAT YOUR WRITING LIKE A BUSINESS?

I'd like to show you research on how business practices give you better results in the long and short run.

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ATTENTION

THE FOLLOW UP BOOK TO ADVANTAGE

Learn how to gamify a marketing system for growing your audience reach.

Learn More >

What Customers Say

"My call with Joe was when I began to realize there are other entrepreneurs in the indie publishing industry like me. Other people knew my problems, how to help me help myself, and that I wasn't alone. To sum up? My call with Joe was when I began to change everything for the better."

Katie Cross

Author

YA Fantasy

KatieCrossBooks.com

I called Joe to ask a question, and as I was explaining my author and freelance business to him, he zeroed in on one thing I could do now in a part of my business that I had not even planned on talking about. He gave me simple ways to save a few thousand dollars in taxes. That’s a pretty big save from a free call. And after that, we still had enough time to talk about my original questions. Thanks Joe!

Jennifer Eaton

Author

"I'm early in my writing career and a conversation with Joe helped put the business-aspect of self-publishing in perspective. We had a casual, yet powerful, conversation on release frequency (just be consistent) and ads (hard to justify with a small backlist) related to my specific genre. Even in a smaller genre, Christian Fiction Suspense, Joe encouraged me that there are many successful authors. I plan to have more calls with Joe as I build my backlist and newsletter."

James Bonk

Author

Christian Fiction Suspense

JamesBonk.com

With over 40 books across multiple non-fiction subjects, I booked my call with Joe to gain insight on the best path forward for my next level of growth. Before the call, I had already compiled a list of all my books in order of sales from the previous year. From that, I could see that 80% of my royalties were coming from 20% of my books. On the call, I summarized my data and Joe encouraged me to focus primarily on my top-selling series.  I am actively working on implementing his suggestions which will not only increase sales but also address my concern about “almost all eggs in one (Amazon) basket”. By gaining Joe’s clear insight and utilizing his expansive author business knowledge, I expect this to be my best year ever.

Karleen T.

Author

Children's Fiction

KarleenT.com

 

I didn't know quite what to expect from my scheduled call with Joe Solari, but I had a number of questions about my planned business model and I thought, why not get the opinion of an expert?

 

In particular, I had questions about business taxes and the best timing for taking my business to the next level, that is, actually setting up the legal entity. Joe was very helpful in clarifying the issues that I might face, and provided solid advice on the best way to move forward. 

 

By the end of the call I felt I had a viable business model, ready to take the next steps to put it into practice. He made it easy to express my concerns, and was able to give me concise, informed opinions on both the general business plan and which steps to take next. What a relief! Thanks Joe!

 

Elyce de Reefe

Author
Romantic Fantasy, Science Fiction, Romantic Suspense

ElycedeReefe.com
 

 

Joe has critical insights for indies about branding and selling in a competitive market. Before reading his book and speaking with him in person, I was unclear about how to find my readers — and so I was paralyzed with so many options.

 

After interacting with Joe, I had a paradigm shift, and I’ve since reevaluated my entire strategy going forward. In just one hour-long call, I discovered what mega-successful writers — like Brandon Sanderson — are doing differently in their marketing, and I also experienced an “aha” moment regarding advantages small indies like myself have over major publishers. I’m still in the initial stages of putting into motion the ideas I got from Joe, but I’m already feeling miles ahead of a majority of indies who are still spinning their wheels following common and — in my opinion — outdated strategies.

 

Quentin B.

Author
 


 

When life was in a dark place, Joe gave me simple steps to follow and encouragement and feedback to get me back on track. He's patient and giving, and beyond generous with his time. 


Joe's friendship and straightforward approach cuts through a lot of hype in the industry. He gets back to basics: writing books, managing cash flow and building a tribe of fans. Thanks, Joe, for helping me stay on track in this industry of  shiny new bright things!

Eileen Mueller

Fantasy Author
EileenMuellerAuthor.com

 

Joe’s matter-of-fact but highly personalized advice has already shifted my thinking about my business and my marketing approach in far too many ways to catalog. All I can say to him is, “Keep bringing it, Joe! And thanks.”

M. L. “Matt” Buchman

USA Today / Amazon #1 Bestseller
thrillers/action-adventure/romantic suspense
mlbuchman.com

 

As an indie author who focuses on visibility, I'm always looking for advice from mentors who are successful with wide and direct sales. My consultation with Joe helped bolster my confidence to create my direct store. It's now the fastest growing part of my author business, and the advice and direction Joe provided was instrumental. I highly recommend booking a session with him to pick his brain and chart the next steps on your author journey.

Rebecca Hefner

USA Today Bestseller
rebeccahefner.com

 

Hi Joe, 

Talking with you was so helpful and appreciated! I had hit a bit of a wall with my DIY approach to my small publishing company and needed someone with experience to talk things over. Not only did I leave the call with hugely renewed enthusiasm for my writing life and business, but actionable steps that will save me significant money. I often think back to our conversation and am so grateful for your time and generosity!

Thanks very much again, 

Corinna

Publisher
 


 

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